first blog for popular cultures

I think what Malcom is talking about is a little bit of both natural and synthetic happiness. Synthetic happiness is when people cat get what they exactly want and have to find ways to make them selves happy with what they have available. For example when he talks about Ragu only having one kind of spaghetti sauce for its customers and nothing else. I would say that's synthetic happiness because people had to do with what they had and made the best of it. Malcom also talks about when Ragu made more then one sauce to make everyone happy and became the top seller of spaghetti sauce. I would say he then is describing natural happiness. Natural happiness is when people get what they want and are happy. Ragu gave people natural happiness by doing exactly that, making more then one type of sauce.